This will be a big weekend for Kent State Athletics as they plan to officially announce their new branding and game day experience between a doubleheader for the Kent State basketball games this Saturday.
Kent State kicked the festivities off Wednesday by adding two new banners to the front of the M.A.C. One of the banners features a picture of the back of a men’s basketball jersey and says “Charge Up,” while the other has a picture of Flash the mascot with the words “Home is where the hype is.” The university has been advertising the event with the tagline “Pack the MACC.