To say sports media have a face isn't right. To say sports media have many faces is correct. And, to say many of those faces are pretty silly is absolutely true.
Let's look at who is responsible for your team's coverage. (I bet you instantly can think of some names as you read through the list ...)
The kid - My hot sports takes are fresh, even when they aren't. My age means I get athletes better than anyone, especially on the college level. I show up for media events either in a tie or in the clothes I slept in - depending on motivation.