University of Kansas Athletic Director Jeff Long talks about the university's 14-year extension with Adidas, amid the NCAA investigation into college basketball recruiting. By
The University of Kansas athletic department has extended its apparel and sponsorship contract with Adidas — a decision that will be lucrative while also potentially controversial.
The 14-year renewal, which includes the last two years and runs through the 2030-31 school year, is worth $14 million annually and about $196 million total. KU first partnered with Adidas in 2005, signing an eight-year agreement. The pact was renewed 2013 with a six-year extension.