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KU athletic department extends contract with Adidas for $196 million through 2030-31

KU men's basketball coach Bill Self made a statement on Oct. 24, 2018 following the verdict in the Adidas college basketball trial. By

The University of Kansas athletic department has extended its apparel and sponsorship contract with Adidas, the two parties announced Wednesday morning.

The 14-year renewal, which includes the last two years and runs through the 2030-31 school year, is worth $14 million annually, according to a news release. KU first partnered with Adidas in 2005, signing an eight-year agreement. The pact was renewed 2013 with a six-year extension.

“Both we and Adidas have done our due diligence and thoroughly evaluated all factors related to this partnership, including the current environment related to college basketball,” KU chancellor Douglas Girod said.