The University of Kansas continues to be an innovator in the new era of Name, Image, and Likeness (NIL) in college athletics.
Kansas Athletics’ official NIL partner, Mass St. Collective, announced today a collaboration with BeONE Sports to bring the “first-of-its-kind” NIL-sponsored race car to NASCAR. The car will feature 11 KU student-athletes and will make its debut nearby Lawrence at the Kansas Speedway on Sept. 9.
Mass St. Collective was founded in 2021 to assist KU student-athletes in building their brand and creating opportunities for them to monetize from their name, image, and likeness.