The FBI gave Kansas an opening to call itself a victim in a budding basketball scandal, and while that's technically true in a narrow legal sense it takes on a broader meaning when used by the school as PR cover. It becomes a laughable lie, ugly or worse in one sense and transparently empty in another.
The school's communications department should have known better. Using that word is counterproductive to the presumed intention, pulling the school's reputation closer to the fire instead of away from it. But more to the point here, the word choice it more difficult to have an honest conversation about the complicated black market that is college basketball and KU's place in it.