In a recent theoretical exercise, the Kansas football program is ranked as one of the least valuable in the Power 4 conferences. While meaningless in reality, it isn't great news, but there are reasons for the low ranking.
The Kansas football program is one of the least valuable in the Big 12, according to a theoretical exercise published by The Athletic (subscription required).
Looking at all Power 4 conferences as hypothetical professional franchises, The Athletic used factors such as revenue, championships, facilities, and many other metrics to establish a valuation.