For the past 13 years—after every practice and every game—the Kansas Jayhawks have broken their huddle with the same battle cry: "Big 12 Champs!"
It's among the subtle methods head coach Bill Self uses to keep his players engaged during the conference season and help them focus on winning a league title instead of thinking ahead to the NCAA tournament.
Thirteen straight times, the psychology has worked.
In what ESPN analyst Jay Bilas has pegged as "arguably the most remarkable achievement in the history of sport," the Jayhawks have won the Big 12 regular-season championship every year since 2005.