It's over.
Though the Kansas Jayhawks will still make the NCAA tournament, they will not finish the regular season atop the Big 12 standings for the first time since 2004.
An 81-68 loss to the unranked Oklahoma Sooners ensured the fate of Bill Self's club, which began the year as the league favorite for the eighth consecutive season but couldn't overcome a series of injuries and absences.
Any claims about disinterest in the streak are disingenuous. If the Jayhawks had won at least a share of the Big 12 crown for the 15th straight year, the achievement would be celebrated.