David Beaty, from his first day as Kansas’ football coach, has repeatedly preached one mantra: “Earn it.”
He used the hashtag in tweets and mentioned it often during news conferences. If KU’s players were going to regain respectability, they’d have to earn that right through hard work. And if the team hoped to reinvigorate a disinterested fanbase ... well, it would have to do that by showing results on the field.
So if this is the end for the KU coach — if he is indeed fired this weekend, as a few media reports stated Saturday — Beaty likely only had to look across the sideline for one of the main reasons.