Corporate sponsor logos are here, whether you like it or not. The new collective bargaining agreement gave owners approval to put advertising patches on uniforms, an initiative that could generate $250-300 million per year in revenues, according to one estimate.
The MLB patch deals could see some big national players. The amount of impressions and the quality of them will dwarf any other sports. It’s the one time the when players are static — pitchers on the mound, batter in box — is a huge advantage over other sports.
— Maury Brown (@BizballMaury) April 19, 2022
MLB joins a wave of other sports leagues that have begun using athletes as a billboard for advertisers.