Rex had no clue what comic con is all about, puzzling over the notion of “cosplay”—which involves fans of a comics/speculative fiction convention attending the event dressed up as their favorite fictional character. Cosplay (short for costume play) has become such an established part of comic con that skilled cosplayers can make a living on appearance fees paid by the event.
Comic cons are the heart of “nerd pop culture”, which has played a key role in driving superhero movies to the top of the Hollywood heap. Throw in the many tech millionaires and billionaires that identify with, and eagerly participate in, “nerd culture”, and most people recognize that we’re living in an era ruled by geeks.