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Watch Shatto exec take a ‘miserable’ cold (milk) bath — because the Chiefs lost

Be careful what you wager — especially when it comes to sitting in a tub of cold milk.

On Wednesday, Matt Shatto, vice president of Shatto Milk, live streamed his dip into a giant tub of cold milk while wearing shorts, a Chiefs-inspired T-shirt and headband. Floating around him were several rubber duckies.

And the Chiefs are to blame.

When the Chiefs were headed to the AFC Championship, Shatto Milk Co. showed its support by placing a friendly wager with a Boston-area company, Crescent Ridge Dairy.

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