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Tyrann Mathieu sits in a hot car for PETA support

A new ad campaign from PETA—People for the Ethical Treatment of Animals—shows the extreme dangers experienced by canines who are casually left in a car on a hot day, even with the windows partially rolled down. The organization invited Kansas City Chiefs safety Tyrann Mathieu to experience the conditions himself as part of an awareness campaign launching for the summer months.

This Friday is National Heat Awareness Day (yes, there’s an apparent day for everything) and in this instance, it’s good for all of us to be aware that a hot car is an oven for pets or even small children waiting for their owners/parents inside of it.