Kansas City Chiefs tight end Travis Kelce is launching a lifestyle brand called Tru Kolors, he announced on his official Instagram account.
“My love for fashion started when I was a young kid—I was a big fan of sneakers growing up in the ‘90s,” Kelce says in the video. “You had your Michael Jordans, your Scottie Pippens, Charles Barkleys, Deion Sanders, even Wayne Gretzky—my favorite hockey player had a pair of kicks back in the day. The city I grew up in was a very multicultural place.