On Monday, Emory University’s Goizueta School of Business released its latest NFL Fandom Report. It ranked Kansas City Chiefs fans as 31st in the NFL.
Uh, what?
The Chiefs didn’t rank well in 2017 or 2018, either. The team was 30th in these rankings in 2018, and 32nd in 2017.
All right... so what do these numbers mean?
Emory professor Mike Lewis collected information on three metrics, and explained them this way:
I use three measures of fan engagement: Fan Equity, Social Equity and Road Equity.