According to the NFL Players Association, Kansas City Chiefs rookie wide receiver Jalen Royals has been named to the “rookie premiere” class of 2025. This is the first major business and marketing event featuring players just selected in the most recent NFL Draft.
This year’s event will be held in Los Angeles from May 14-17. Royals and 41 other rookies will have the opportunity to earn a leg up on endorsement deals by getting in front of some big-name brands.
Partners engage with players through two primary channels: content creation and product experiences, each designed to build authentic brand connections.