Have you ever read or heard something and immediately knew that it was wrong? That was the feeling that many fans of the Kansas City Chiefs felt when Yahoo! Sports released an article about Michael Lewis’s NFL Fandom Report for 2019.
In this report, Lewis attempts to rank the NFL fan bases based off of three different factors. The first is what he calls Fan Equity, meaning people that are buying their favorite teams gear such as jerseys and other merchandise.
The second is what Lewis calls Social Equity, or how large of a following a team has on social media and how engaged those fans are.