Even though they didn't play this year, the Kansas City Chiefs and Cincinnati Bengals were one of the biggest and most fun new rivalries in the NFL. It started when the Bengals beat the Chiefs in the 2021 season and then again in the AFC Championship Game and continued on into the next season when the Bengals beat K.C. again, dared to call Arrowhead "Burrowhead" and then never beat them again.
The Bengals have since missed the playoffs two years in a row while the Chiefs added two Super Bowls to their résumé. The rivalry was a huge one during those 2021 and 2022 seasons and Joe Burrow certainly played a key role there.