JACKSONVILLE, Fla. — The Jacksonville Jaguars teased their new alternate jersey for weeks, but on Thursday, the team and Nike unveiled the new look prior to Thursday Night Football.
The "Bold Gold" jerseys are part of the NFL's new "Color Rush" campaign, taking place on Thursday Night Football on a weekly basis, starting with this week's matchup between the New York Jets and the Buffalo Bills.
Several teams are getting "new looks" and the Jaguars will wear their new uniforms on Thursday, November 19, when they host the Tennessee Titans. The visiting team will also wear a different style from their normal threads, as the Titans new look also debuted on Thursday.