Complacency is dangerous in the NFL.
In a league that values parity and actively enforces it through a strict salary cap and draft system that helps bring the worst teams quickly to the top, it’s important to keep building. A team can’t stop after one good year or one good showing. They have to keep clawing forward, finding ways to get better.
That’s what makes the recent comments by Jacksonville Jaguars offensive coordinator so important. Jaguars senior writer John Oehser asked the OC “You clearly like what this offense did last season, but you’re not as glowing about it as some outsiders” and Olson responded with a grounded comment:
It’s good to have higher expectations.