It’s the worst word an NFL franchise can use in a sentence during a poor season. The Jacksonville Jaguars are about to use it in the next 12 days.
Rebuild.
A seven-letter word that means failure, false promise and lack of production. A word that is lonely as the number one or worse – a big, fat zero. Not even 24 months ago, the Jaguars were the new darlings of the AFC, the upstart team that seemed to be poised to unseat the New England Patriots. The franchise that had Tom Coughlin steering the wheel and David Caldwell as his first mate.