Jacksonville Jaguars: Learning to Manage Expectations

The reasons to be optimistic this year are numerous – so numerous that it is hard not to find one’s self elated with every passing headline as the potential development of player X is bandied about by the professional media eager to turn every coach’s compliment into a sign of something potentially magical waiting to happen. This is a period where any kind of news is considered “big” news. It is also a time of year when most NFL coaches do their best impersonation of a politician soliciting handouts at a fundraiser offering player praise in exchange for favorable press coverage. Perpetually manipulating the press environment is an integral part of staying on the job and feeding them during the leaner parts of the year can payoff further down the road when press sympathy is needed.

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