Forbes is neither pro-Jacksonville Jaguars nor anti-Jacksonville Jaguars, but they continue to deliver good news to a team that seldom has any. For all of the losses surrounding the team and the small market in Jacksonville, the Jags continue to find a way to create value.
In the 2017 sports franchise rankings by Forbes, the Jaguars come in at 42nd in the world with a valuation of $1.95 billion. That represents a one-year change of 32 percent.
To put this in perspective a bit, among the top-50 most valuable sports franchises the Jaguars are a more valuable franchise than the Kansas City Chiefs ($1.