"You guys have an unbelievable culture," Gus Bradley bellowed at his team in the locker room after their Thursday night win over the Titans. "And it was made by you guys. You guys did it, and now you own it."
In Gus' first two years as Jaguars head coach, this budding "culture" was easy to define but somewhat difficult to buy into. Buried beneath a pile of 25 losses in two seasons, this culture began to rot and stink without a proper source of nourishment.
Earlier this season -- seven games into Bradley's third schedule -- six losses painted a portrait that was all too familiar, threatening a further deterioration of this culture and the empty promises it stood for.