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Why Actually Helping Farmers Matters

On Sunday, Matt Campbell became self-aware. As the head football coach of the THE land-grand university in Iowa, he finally acknowledged his university’s place at the global food table with a simple three-letter hashtag.

The team that plays together stays together!Thanks to Aaron Wendel showing us how special it is to represent CycloneNation. #FarmStrong#AHF pic.twitter.com/g7vj5OjeKU

— Matt Campbell (@ISUMattCampbell) July 23, 2017

When WRNL hopped on the Actually Helping Farmers (AHF) train a few years ago, we did so understanding that it was time for Iowa State to recognize and celebrate their agricultural history and to know there’s more to helping farmers than slapping three letters in a gold circle and applying a trademark to it.