After a decade with Bob Bowlsby leading the way for the Big 12, new commissioner Brett Yormark took the stand today at Big 12 Media Days as his debut to the conference media. In these days of uncertainty surrounding the future of conferences and college football as whole and the potential of conference expansion, Yormark’s opening press conference was maybe the single most anticipated event of the entirety of Big 12 Media Days.
Early and often, Yormark stressed that the Big 12 is taking a more aggressive approach moving forward to modernize and expand the conference’s brand.
“One thing is for sure: The Big 12 is open for business.