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Wide Right and Natty Lite · Jun 30, 2022

Some Thoughts on the New Big 12 Commissioner

brett yorMarks the spotThe Big 12 just hired Brett Yormark to fill Bob Bowlsby’s empty seat.

Yormack is coming over from serving as COO of Jay-Z’s Roc Nation. Which if you are unfamiliar are, “creating and supporting careers in every aspect of modern entertainment”. In other words, they manage and represent a lot of musicians and athletes. Prior to that, Yormack was the CEO of the New Jersey/Brooklyn Nets for 15 years. He managed the franchise moving to Brooklyn and building the Barclays Center all while he worked with Jay-Z on the Nets new branding.

So what does this all mean for the Big 12? Let me tell a few of my thoughts on the matter:

jay rocDIFFERENT

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