Let’s Open the Big 12 For Business

Big 12 media day has come and gone and in this year’s edition the action wasn’t at all focused on what the coaches or players had to say. New commissioner Brett Yormark took to the stage for the first time before he officially starts the job on August 1st. This world is all about rampant conference realignment speculation, NIL, brand value, and a bunch of other stuff that has nothing to do with full stadiums and games on the field.

The big buzz words came from the man himself, stating that the Big 12 is “open for business” and that we’ll do whatever we need to maximize revenue. The other big statement that got a lot of focus is his desire to make the Big 12 “young, hip, and cool”. Somewhere…