When we started Wide Right Natty Lite in 2010 we were on the upswing of the Paul Rhoads era in Ames. Fresh off a 7-6 season and the third bowl victory in school history we were All In on the Rhoads bus and it showed in a lot of our early work.
It's no coincidence that WRNL grew at the same time that the star of Rhoads continued to shine brighter (and, alas, Fred Hoiberg's). As the football team continued to have success in 2011 and 2012 the readership of this site kept growing.