Since the Big 12’s inaugural season in 1997, the men’s basketball conference tournament has been held at multiple venues throughout Big 12 country, including Kemper Arena in Kansas City, the American Airlines Center in Dallas, and the Ford Center in Oklahoma City. Since 2010, the event has been held annually at the Sprint Center in downtown Kansas City, MO. Since then, the tournament has been a wild success, consistently bringing hundreds of thousands of people to Kansas City and the city’s famed Power & Light District.
Despite the popular nightlife spot’s consistently good business, especially in the summer months, the Big 12 Tournament is far and away the busiest time of year for the Power & Light District.