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Developing a Stiff Upper Lip Culture at Iowa State

It’s time the “woe-is-me” attitude leaves the Iowa State football program for good.

Campbell has noticed hints of that woe-is-me vibe over the course of his first eight months in Ames. He can spot this at times when he watches film from the past few seasons.

The Cyclones held fourth-quarter leads against Kansas State and Oklahoma State last year and lost. They gave Iowa and TCU battles in the first half and were shut out in the second. They were outscored 203-113 after halftime and 118-58 in the fourth quarter in 2015.

“There’s times where they’ve started out playing really well for a quarter and a half or two quarters,” Campbell said.