Nike was ready for the moment.
Almost immediately after Iowa guard Caitlin Clark passed Pete Maravich as the NCAA's all-time leading scorer in men's or women's basketball on Sunday, the apparel company released a commercial celebrating her greatness:
Clark entered Sunday's high-profile showdown against Ohio State just 17 points behind Maravich's mark of 3,667 points. It felt inevitable that she would get the 18 points she needed to become the record-holder, and she accomplished the feat in the first half.
The record-scoring point came on the free-throw line after the Buckeyes were called for a technical foul:
While Clark's pursuit of history was the primary storyline coming into the contest, the game also represented an opportunity for the Hawkeyes to enact some revenge.