New name, same location for the prestigious Senior Bowl.
The Senior Bowl takes place in Mobile, Alabama after every college football season, but has a new sponsorship as of June 2025.
The sponsorship changed from the long-standing Reese's sponsorship to Panini America.
Panini America is the world's largest licensed sports and entertainment collectibles company, the exclusive trading card company for over 100 professional sports leagues.
Panini previously served as the official player's lounge and 2025 practice game sponsor.
The Iowa Hawkeyes roster is full of seniors this season, and two stars on the defensive and special teams units have accepted invites to play in the 2026 Senior Bowl.