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The kickoff time for the battle for the Heartland Trophy has officially been set

The Iowa versus Wisconsin football matchup is one of the most historic and enduring rivalries in college football.

In the center of the Midwest, the Iowa Hawkeyes and the Wisconsin Badgers have been facing each other on the gridiron since 1894.

The game is one of the longest-played rivalries in all of college football, but since 2004, the two teams have played for the coveted Heartland Trophy.

The Heartland Trophy embodies the rivalry, featuring a 72-pound brass bull, and is presented to the winner following the annual rivalry game each year.

The Badgers hold a slim 49-47-2 record after Iowa won 17 straight games in the rivalry between 1977 and 1996, including four of the last five matchups.