The Iowa Hawkeyes have just 8 games remaining at home and, so far, have had sparse attendance so far, at just 10,946 paid attendance/game. It nets out to 73% capacity, assuming each person who bought a ticket shows up.
Not everyone shows up.
Rob Howe and Scott Dochterman went in depth about it, saying it’s been a problem for decades. They even mention that part of the reason for Dr. Tom Davis’ firing was, in part, due to attendance starting to wane. Yet their broadest take is that Iowa fails to meet expectations. They also go after the scheduling pretty aggressively, I’m not convinced an uptick in opponent would really sway fans.