It was the reason he was hired in 2010. Iowa Hawkeyes basketball had the enjoyment sucked from it and the easiest way to regain excitement was through offense. Though that side of the floor slowly improved in McCaffery’s first three seasons, it was 2013-14 when the floodgates broke open.
The Devyn Marble-led squad averaged 81.5 points/game, good for 10th in the country and the high-water mark under Fran. KenPom ranked that offense 5th in terms of efficiency but it was built in a much different way than the current configuration. Among the four factors, effective field goal percentage was the lowest relative to the rest of the country, coming in at 104th.