Oh man oh man oh man oh man. Look. LOOK.
THE DOGS ARE WEARING IOWA GEAR AND THEY'RE ALSO WEARING SUNGLASSES. This basically makes them the coolest dogs of all time. Plus they're collies, so they're super smart, and if smart dogs are Iowa fans then it stands to reason that if your dog isn't an Iowa fan it's probably not too bright*.
*Which is also fine! There's a lot to be said about a dog that will never outsmart you. You just need to be clear on what your individual pup's high and low points are, and if your pup isn't an Iowa fan, well, you might not want to sign it up for Doggy Mensa.