Since the advent of the Big Ten Network a decade ago, the conference's revenue model has been built on a sale of television rights (ABC/ESPN or Fox) and monthly subscriber fees from cable companies showing BTN. Much of what the Big Ten has done in the last decade -- and, by extension, much of what Iowa athletics has undertaken -- has been based on the premise that both the value of broadcast rights to Big Ten football and the subscriber rates for BTN will continue to increase. When Jim Delany added Maryland and Rutgers to the conference three years ago, it was a blatant play for television sets in Washington D.
IT'S NOT PLAGIARISM IF YOU LINK TO IT HAS MICKEY MOUSE'S BACKING
