Personally, I think that the NCAA is about 40 years behind in the decision to explore legislation allowing players to benefit from their own likeness, but progress is progress so when I heard the news yesterday, I was excited. Its a step in the right direction. But, I, unlike the Iowa Hawkeyes’ Athletic Director Gary Barta, do not have to deal with the implementation of this process at a university.
And Barta, understandably so, is not exactly excited about the prospect of this ruling.
It’s not to say he is against it, but as he noted in a quote to Des Moines Register reporter Mark Emmert, it introduces significantly more complications to an already complicated job.