With Nike as the most recognizable athletic gear and apparel company in the world, it only makes sense to have the most recognizable female athlete in the world as one of your signature stars.
Caitlin Clark is one of the most recognizable athletes in the world right now, and Nike jumped on the train early.
After her senior year at Iowa (2024), Nike inked Clark to a massive eight-year, $28 million endorsement deal that included merchandise and her own signature shoe.
During her career at Iowa, Clark was always generous with her NIL money, donating shoes and other merchandise to her teammates.