When Sepp Blatter, now enjoying an enforced retirement in his native Switzerland, looks back on his long and rather controversial career in football administration, he can perhaps point to the moment it all started to go wrong for both him and the organization with whom he made his name.
To that moment just over seven years ago, when he pulled the names of the winning hosts of the 2018 and 2022 World Cup finals out of envelopes on stage at FIFA's Zurich HQ. To his announcement in that moment to award the 2022 finals to tiny Qatar over the United States.