As the news of East Bengal's new sponsors filters in, speculation on whether the club will actually take part in the Indian Super League (ISL) in the upcoming season has gathered pace.
In an address on Wednesday, West Bengal Chief Minister Mamata Banerjee stated that East Bengal will play in the ISL from the upcoming season.
"The problem has now been solved. Now East Bengal will play in ISL," she said.
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If such a move does come to fruition, a glance at what it means for the I-League might not be a pretty sight.