The Reds have seen a trademarking bid turned down by the Intellectual Property Office after a lengthy application process
Liverpool’s controversial application to trademark the name ‘Liverpool’ has been unsuccessful.
The Reds confirmed on Thursday that the Intellectual Property Office (IPO) had rejected their proposal, citing “the geographical significance” of Liverpool as a city in comparison to place names that have been trademarked by other football clubs in the UK.
The club say they have accepted the IPO’s decision, but insisted it would “continue to aggressively pursue those large-scale operations which seek to illegally exploit our intellectual property and would urge the relevant authorities to take decisive action against such criminal activity wherever it exists.