Goal.com · Nov 24, 2019
Kevin Keegan's 'I will love it' rant: What outburst was about & full transcript
It is one of the most famous moments in Premier League history and a classic example of psychological warfare in football
Mind games are so tightly woven into football nowadays that almost any pronouncement could be construed as forming part of a broad psychological offensive.
Jose Mourinho is considered a master of the trade, having regularly deployed curious techniques of unnerving rivals during the course of his career, while Jurgen Klopp recruited a dedicated psychologist to his backroom staff in order to help manage mental matters.