Integrated Media Company (IMC) have signed an agreement with DAZN Group to acquire a majority stake in Goal, the world’s largest football website.
Goal will enrich its coverage of the world’s top sport and additionally create digital opportunities enhancing the fan experience, advertiser proposition, and overall popularity of the game, particularly in growth markets.
"There are four billion soccer fans on earth. Their passion transcends borders and limits though the media serving them does not," Ori Winitzer, managing director of IMC, said.
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"Goal has long been an innately global platform for the soccer fan, with a strong journalistic tradition and a brand that’s synonymous with the sport.