Indian Football Association (IFA), the governing body of football in West Bengal, on Thursday, announced outdoor advertising firm Accord Sports VDK as their new commercial partner.
The deal will see the Accord Sports acting as an exclusive marketing partner of the IFA and bring in sponsors and help the FA to develop football and sports infrastructure in the state.
Welcoming their new commercial partners, IFA general secretary Joydeep Mukherjee stated, “Accord Sports VDK shall, from now on, will own and manage branding, satellite, telecasting, digital, merchandising and naming rights of Calcutta Football League, IFA Shield, Trades Cup to name a few.