Back to the International Newsfeed

'Haaland knew even if he played badly, he'd play again' - How Red Bull became the scouting kings of Europe

Erling Haaland, Sadio Mane, Timo Werner, Dayot Upamecano, Naby Keita... the list of talents to come through the Red Bull system goes on and on.

Whether a player makes their mark at RB Leipzig, Red Bull Salzburg, New York Red Bulls or Red Bull Bragantino, what makes the system so unique is that every club has the same clear vision for their players.

Other clubs are being forced to play catch-up when it comes to talent identification and scouting, and it is no surprise that a host of former staff members from the Red Bull group are now working at other top clubs.