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A deal three years in the making: how Juventus became exclusive to PES 2020

In July Konami announced that Juventus would be exclusive to eFootball Pro Evolution Soccer 2020 (PES), a deal that took more than three years

The news that Juventus would be known as Piemonte Calcio in FIFA 20 was met mockery when it was announced that the Serie A champions would be exclusive to PES.

While other high-profile clubs had partnered with Konami in the past, the Juventus deal meant that the team's kits, badge, stadium, and name would not appear in FIFA 20.

This was a triumph for Konami, as over the years PES has been known for ‘fake’ team names such as Merseyside Blue (Everton) and South Norwood (Crystal Palace).