"Negativity bias is the notion that, even when of equal intensity, things of a more negative nature have a greater effect on one's psychological state and processes than neutral or positive things."
Consumers of content -- people -- are impacted more by negative takes than positive ones. Just last week, for instance, I wrote about 10 players I'm targeting in fantasy football drafts this season. Someone reading the column likely didn't get all that emotional, because the analysis doesn't say to ignore the other 100-plus players you could possibly take in a draft. It just says, "These guys are good values.